Video Interviewing

1. What questions are asked in a video interview?

Like in all kinds of interviews, questions are relevant to the job, the function and the seniority level. They also have to do with the hiring stage. For example, first-round interviews usually cover basic topics such as availability and salary expectations, while interviews at later stages might address career goals and projects that candidates will manage if hired.

The same guidelines apply in video interviews. Since it’s common to have a video call early in the hiring process, as a screening method, here are some common video interview questions you can ask:

⦁  What attracted you to sales? Why did you decide to apply for this sales role?
⦁  Tell me about a sale you are most proud of and why?
⦁  What inspired you to pursue this type of sales career?
⦁  Describe briefly a sales objection you faced and how you overcame it.
⦁  What does a good week look like to you, sales activity wise?
⦁  What do you want from your next employer and line manager, tell me your “must haves” and “nice to haves”?

For more video interview tips, have a look at these online interview questions and Skype interview questions. Here are also some sample video interview questions and answers specifically for remote employees.

2. How do I prepare myself for a video interview?

Besides having the proper video equipment (camera, mic, software, etc.), interviewers need to ensure that video calls go as smoothly as possible. Here are some tips to prepare yourself before a video interview with candidates:

For live video interviews:

⦁  Be ready 20 minutes before each call to test your equipment.  We recommend Zoom or Skype ( Even if you’ve used them before, unexpected issues could arise at any moment. It’s useful to have the candidate’s contact details handy in case you need to inform them about a delay
⦁  Make sure they have clear instructions on how to receive the call their end.
⦁  Pick a room that’s free of distractions. Good lighting, privacy and a de-cluttered background are also essential. Make sure to mute any notifications you have on your computer (e.g. email, Slack) so that you stay focused on your interview.
⦁  Keep in mind that video interviews can be stressful for candidates considering they’re basically talking to a screen. Help them feel more comfortable by maintaining eye contact and showing that they have your full attention. For example, if you’re making video calls with your phone, it might seem you’re in a rush. Plus, the fact that when you’re holding your phone, the screen is not stable and could distract candidates.

3. What are some disadvantages of video interviews – and what can I do about them?

While video interviews can benefit your hiring process, you should also consider the following potential risks:

Poor evaluation due to technical difficulties

No matter how well-prepared you and the candidate are, something could always go wrong (e.g. poor connection or a temporary malfunction of the camera.) These technical issues can hinder the flow of conversation and may be stressful for candidates.
Tip: if you face technical difficulties during an interview, don’t be too harsh on candidates. Also, consider having a quick follow-up if you didn’t have the chance to discuss everything during your call.

Personality bias
While video interviews help you structure your hiring process, and therefore be more objective, they can also introduce new biases. Think of how interviewers can be influenced by a nice-sounding voice or a confident attitude. These characteristics may be job-related if we’re talking about a sales role or customer-facing position, but they could subconsciously (and wrongfully) be used as criteria for other roles, too.


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